10.57 – Pitch Meeting. Christmas Marketing Strategy for a leading supermarket.
‘Right, let’s hear your ideas.’
‘A time to be with loved ones, especially this year.’
‘A bit obvious.’
‘Great food. Good times.’
‘Very trite.’
”Helping You Save Their Christmas’. You know, the parents are superheroes saving it for the kids.’
‘Stealing Santa’s thunder a bit there. We need something fresh, something outside the box.’
‘A vegetable, maybe a carrot, in jeopardy. Or some sprouts?’
‘What?
‘Turkey slaughter?’
‘Well, it’s certainly a different angle, but we want to attract customers.’
‘Zombie apocalypse?’
‘We’re straying off message here.’
‘I survived 2020?’
‘Go on.’
‘Could have a tagline: ‘I made it through the pandemic and all I got was a Christmas in lockdown.’
‘Not very uplifting.’
‘But with images of people enjoying lockdown Christmas with our good food and presents from our stores?’
‘Now we’re getting somewhere. Spend your money with us and it’ll magically make this horror show all seem warm and cosy. I like it. Let’s start with that.’
Written for #FOWC, hosted by Fandango on his blog This, That and the Other. Today’s prompt word was: Trite. Click on the link to read contributions from other writers.
This sounds so true and familiar, it’s not really funny. but it is! I like how the dialogue showed who was in charge and who was getting desperate (not to mention exasperated) 😀
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I’ve noticed it more this year with their efforts to cash in on the pandemic and bad a year’s it’s been for everyone. Maybe I’m just too cynical!
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Retail at it’s best. 😀
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They always find a way to sell it to us!
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You were the fly on the wall listening in on a meeting…..weren’t you! Sounds like a real conversation to me! 🙂
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I just imagine this is how it goes, but it might not be far off! Thanks for reading 🙂
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Always enjoy reading and your imagination was pretty on target I would say.
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I’m so pleased I don’t work in retail. 🙂
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Me too, having done it in my student days, although I feel sorry for all those who are struggling for jobs now thanks to the pandemic.
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Yup!
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🙂
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