THE TRITE MESSAGE OF CHRISTMAS

10.57 - Pitch Meeting. Christmas Marketing Strategy for a leading supermarket. 'Right, let's hear your ideas.' 'A time to be with loved ones, especially this year.' 'A bit obvious.' 'Great food. Good times.' 'Very trite.' ''Helping You Save Their Christmas'. You know, the parents are superheroes saving it for the kids.' 'Stealing Santa's thunder a … Continue reading THE TRITE MESSAGE OF CHRISTMAS

GORODSKOY PARK

Gorodskoy Park in the sunshine. Not the most beautiful park. More concrete than greenery, but well-maintained. A series of paths connected by roundabouts. Along the wider walkways, freshly painted green benches, shaded by overhanging wispy branches. So what was I doing in this nondescript park in the middle of Minsk? Well, that is a longer … Continue reading GORODSKOY PARK