Tag: marketing
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THE TRITE MESSAGE OF CHRISTMAS
10.57 – Pitch Meeting. Christmas Marketing Strategy for a leading supermarket. ‘Right, let’s hear your ideas.’ ‘A time to be with loved ones, especially this year.’ ‘A bit obvious.’ ‘Great food. Good times.’ ‘Very trite.’ ”Helping You Save Their Christmas’. You know, the parents are superheroes saving it for the kids.’ ‘Stealing Santa’s thunder a…