THE BARRA BOY MARKETING MATERIALS HAVE ARRIVED!
The excitement is building ahead of the release of ‘The Barra Boy’ in just 4 weeks time. Recently, I received a delivery of various marketing materials from my publishing team including bookmarks, postcards, A4 posters, leaflets and business cards, all designed to help get the word out about the book release. Hopefully local shops and…
THE TRITE MESSAGE OF CHRISTMAS
10.57 – Pitch Meeting. Christmas Marketing Strategy for a leading supermarket. ‘Right, let’s hear your ideas.’ ‘A time to be with loved ones, especially this year.’ ‘A bit obvious.’ ‘Great food. Good times.’ ‘Very trite.’ ”Helping You Save Their Christmas’. You know, the parents are superheroes saving it for the kids.’ ‘Stealing Santa’s thunder a…